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Preeti_Krishnan_Lyndem.jpg picture
Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
 
Variants
Preeti Krishnan Lyndem
 
 
Scopus Author ID
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Results 1-6 of 6 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
121-Jan-2015Branding in the Indian ceramic tiles industry-Lyndem, Preeti Krishnan ; Sampath, Asha The Economic Times
22016Brands and branding: managing the tangible presence of an intangible resource-Lyndem, Preeti Krishnan Business ReviewVol.1025-38p.
32012Curse of the clicker and the clio: Advertisement creativity vs. effectiveness-Lyndem, Preeti Krishnan ; Jagadeesh, M MarkathonVol.4Iss.410-13p.
42012Impact of brand-building activities and retailer-based brand equity on retailer brand communities-Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A European Journal of MarketingVol.46Iss.111581-1601p.
52014Proposed social effects of cult brand communities-Lyndem, Preeti Krishnan Business ReviewVol.8Iss.112-27p.
62018The study of consumer discrete emotions: a new imperative in India-Lyndem, Preeti Krishnan Strategic Marketing Issues in Emerging Markets3-18p.